{"id":15083,"date":"2024-01-31T05:28:11","date_gmt":"2024-01-31T05:28:11","guid":{"rendered":"https:\/\/danielesousa.com.br\/?page_id=15083"},"modified":"2026-05-27T01:41:46","modified_gmt":"2026-05-27T01:41:46","slug":"criacao-de-marca-by-lovers","status":"publish","type":"page","link":"https:\/\/danielesousa.com.br\/en\/projetos\/criacao-de-marca-by-lovers\/","title":{"rendered":"Cria\u00e7\u00e3o de Marca – By Lovers"},"content":{"rendered":"
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BRANDING \/ MODA \/ IDENTIDADE VISUAL<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By Lovers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A By Lovers nasceu da cren\u00e7a de que moda \u00e9 uma forma de amor \u2014 por si mesmo, pela individualidade, pela arte de se expressar atrav\u00e9s do que se veste. O desafio foi criar uma identidade visual que transformasse essa paix\u00e3o em linguagem de marca: sofisticada o suficiente para competir com refer\u00eancias internacionais, aut\u00eantica o bastante para criar pertencimento real com seu p\u00fablico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Servi\u00e7o<\/span>Branding + Embalagem<\/span><\/div>
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Ano<\/span>2024<\/span><\/div>
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Mercado<\/span>Moda \/ Premium<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O PROJETO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma marca que precisava transformar paix\u00e3o em posicionamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A By Lovers fala com um consumidor que enxerga a moda como extens\u00e3o da sua identidade \u2014 n\u00e3o como tend\u00eancia passageira. S\u00e3o pessoas que valorizam pe\u00e7as com hist\u00f3ria, marcas com personalidade e experi\u00eancias de compra que v\u00e3o al\u00e9m do produto. Um p\u00fablico exigente, antenado e movido pela autenticidade: que prefere o singular ao massificado, o intencional ao \u00f3bvio. Para esse consumidor, a marca precisava comunicar pertencimento antes mesmo de apresentar o produto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O DESAFIO<\/p>

Construir do zero uma identidade visual que sustentasse uma marca de moda premium em m\u00faltiplos pontos de contato \u2014 do digital ao f\u00edsico, do logotipo \u00e0 embalagem. O nome By Lovers carrega uma carga emocional forte: era preciso transformar esse sentimento em linguagem visual sem cair no romantismo vazio ou na est\u00e9tica gen\u00e9rica do segmento. A marca precisava ser reconhec\u00edvel, desej\u00e1vel e coerente em qualquer aplica\u00e7\u00e3o.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A SOLU\u00c7\u00c3O<\/p>

Desenvolvemos um sistema de identidade visual que equilibra sofistica\u00e7\u00e3o e expressividade \u2014 com um logotipo distinto, paleta criteriosamente constru\u00edda, tipografia que dialoga com o universo editorial da moda e elementos gr\u00e1ficos com personalidade pr\u00f3pria. As embalagens e etiquetas foram desenhadas para transformar cada entrega num momento de experi\u00eancia. O manual de marca garante que essa coer\u00eancia se sustente em qualquer m\u00eddia ou contexto.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O RESULTADO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Identidade que se reconhece antes de ser lida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O QUE FOI ENTREGUE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do conceito \u00e0 experi\u00eancia completa de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/div>

Identidade Visual<\/p>

Logotipo distinto, paleta de cores, tipografia e elementos gr\u00e1ficos que expressam sofistica\u00e7\u00e3o, modernidade e a paix\u00e3o pela moda que est\u00e1 no DNA da marca.<\/p><\/div>

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Embalagens e Etiquetas<\/p>

Design de embalagens e etiquetas que transformam o unboxing em ritual \u2014 refor\u00e7ando a est\u00e9tica premium da marca em cada detalhe do produto f\u00edsico.<\/p><\/div>

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Linha de Produtos<\/p>

Direcionamento visual aplicado \u00e0 linha de roupas e acess\u00f3rios, garantindo coer\u00eancia est\u00e9tica entre a identidade da marca e a apresenta\u00e7\u00e3o dos produtos.<\/p><\/div>

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Manual de Marca<\/p>

Guia abrangente com todas as diretrizes de uso da identidade visual \u2014 do digital ao f\u00edsico \u2014 para garantir presen\u00e7a consistente em cada ponto de contato da By Lovers.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PR\u00d3XIMO PASSO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer um resultado assim para a sua marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fale com a Daniele e descubra como podemos construir juntos a presen\u00e7a visual que o seu neg\u00f3cio merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quero meu projeto \u2192<\/a>Ver mais projetos<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mais Estudos de Caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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BRANDING \/ MODA \/ IDENTIDADE VISUAL By Lovers A By Lovers nasceu da cren\u00e7a de que moda \u00e9 uma forma […]<\/p>\n","protected":false},"author":1,"featured_media":14014,"parent":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"dsw_categoria":[60],"class_list":["post-15083","page","type-page","status-publish","has-post-thumbnail","hentry","dsw_categoria-marca"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t