{"id":15093,"date":"2024-01-31T15:07:49","date_gmt":"2024-01-31T15:07:49","guid":{"rendered":"https:\/\/danielesousa.com.br\/?page_id=15093"},"modified":"2026-05-27T01:42:09","modified_gmt":"2026-05-27T01:42:09","slug":"criacao-de-marca-fasfit","status":"publish","type":"page","link":"https:\/\/danielesousa.com.br\/en\/projetos\/criacao-de-marca-fasfit\/","title":{"rendered":"Cria\u00e7\u00e3o de Marca – FasFit"},"content":{"rendered":"
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BRANDING \/ NUTRI\u00c7\u00c3O ESPORTIVA \/ EMBALAGEM<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FastFit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A FastFit entrou no mercado de nutri\u00e7\u00e3o esportiva com uma proposta direta: suplementos modernos e confi\u00e1veis para quem n\u00e3o tem tempo a perder. O desafio foi criar uma identidade visual que comunicasse energia, efic\u00e1cia e credibilidade \u2014 capaz de competir com marcas consolidadas num segmento altamente visual, onde o primeiro impacto decide a compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Servi\u00e7o<\/span>Branding + Embalagem<\/span><\/div>
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Ano<\/span>2024<\/span><\/div>
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Mercado<\/span>Nutri\u00e7\u00e3o Esportiva<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O PROJETO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma marca que precisava transmitir resultado antes mesmo de ser experimentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A FastFit fala com quem leva o desempenho a s\u00e9rio \u2014 atletas amadores, praticantes de muscula\u00e7\u00e3o, corredores e entusiastas do estilo de vida ativo que consomem suplementos com crit\u00e9rio e conhecimento. Um p\u00fablico informado, que pesquisa antes de comprar, compara marcas e n\u00e3o se deixa convencer por promessas vazias. Num mercado saturado de op\u00e7\u00f5es, onde credibilidade e energia visual andam juntas, a marca precisava ser imediata na mensagem e s\u00f3lida na percep\u00e7\u00e3o de qualidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O DESAFIO<\/p>

Posicionar uma marca nova num segmento dominado por gigantes com identidades visuais j\u00e1 consolidadas. A FastFit precisava de uma identidade que comunicasse energia e dinamismo sem se perder no excesso \u2014 marcas esportivas frequentemente caem na armadilha do visual gen\u00e9rico, cheio de raios e gradientes sem prop\u00f3sito. O desafio era ser distinta, moderna e confi\u00e1vel ao mesmo tempo, construindo percep\u00e7\u00e3o de qualidade desde o primeiro contato visual.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A SOLU\u00c7\u00c3O<\/p>

Criamos um sistema visual que une precis\u00e3o e for\u00e7a: um logotipo com personalidade pr\u00f3pria que carrega a velocidade do nome sem abrir m\u00e3o da solidez, uma paleta de cores vibrante e moderna calibrada para impacto em embalagem e tela, e uma tipografia que transmite confian\u00e7a e desempenho. As embalagens foram desenvolvidas para se destacar no ponto de venda com hierarquia visual clara \u2014 benef\u00edcio, varia\u00e7\u00e3o, identidade \u2014 mantendo coer\u00eancia em toda a linha de produtos.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O RESULTADO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Energia e precis\u00e3o em cada ponto de contato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O QUE FOI ENTREGUE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma identidade constru\u00edda para competir e durar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Logotipo<\/p>

Logotipo distinto e vers\u00e1til, desenvolvido para transmitir a energia e a rapidez da FastFit com impacto imediato \u2014 funcional em qualquer escala, do digital ao ponto de venda.<\/p><\/div>

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Identidade Visual<\/p>

Sistema visual completo com paleta vibrante e moderna, tipografia de alto impacto e elementos gr\u00e1ficos din\u00e2micos que capturam a ess\u00eancia do universo esportivo de performance.<\/p><\/div>

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Embalagens<\/p>

Embalagens atrativas e funcionais, com hierarquia visual clara entre benef\u00edcio, varia\u00e7\u00e3o e identidade de marca \u2014 desenvolvidas para se destacar na g\u00f4ndola e na vitrine online.<\/p><\/div>

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Manual de Marca<\/p>

Guia detalhado com todas as diretrizes de uso da identidade FastFit \u2014 garantindo consist\u00eancia e coes\u00e3o em todas as comunica\u00e7\u00f5es, materiais e plataformas da marca.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PR\u00d3XIMO PASSO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer um resultado assim para a sua marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fale com a Daniele e descubra como podemos construir juntos a presen\u00e7a visual que o seu neg\u00f3cio merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quero meu projeto \u2192<\/a>Ver mais projetos<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mais Estudos de Caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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BRANDING \/ NUTRI\u00c7\u00c3O ESPORTIVA \/ EMBALAGEM FastFit A FastFit entrou no mercado de nutri\u00e7\u00e3o esportiva com uma proposta direta: suplementos […]<\/p>\n","protected":false},"author":1,"featured_media":15076,"parent":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"dsw_categoria":[61,60,62],"class_list":["post-15093","page","type-page","status-publish","has-post-thumbnail","hentry","dsw_categoria-embalagem","dsw_categoria-marca","dsw_categoria-site"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t