{"id":15102,"date":"2024-01-31T15:16:43","date_gmt":"2024-01-31T15:16:43","guid":{"rendered":"https:\/\/danielesousa.com.br\/?page_id=15102"},"modified":"2026-05-27T01:41:41","modified_gmt":"2026-05-27T01:41:41","slug":"criacao-de-marca-azeites-malik","status":"publish","type":"page","link":"https:\/\/danielesousa.com.br\/en\/projetos\/criacao-de-marca-azeites-malik\/","title":{"rendered":"Cria\u00e7\u00e3o de Marca – Azeites Malik"},"content":{"rendered":"
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BRANDING \/ IDENTIDADE VISUAL \/ EMBALAGEM<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Malik Azeites<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Malik \u00e9 uma marca jordaniana de azeite de oliva premium que carrega na ess\u00eancia o sabor e a autenticidade dos olivais do Oriente M\u00e9dio. O desafio foi criar uma identidade capaz de atravessar culturas \u2014 conquistando consumidores exigentes no Brasil e nos Emirados \u00c1rabes \u2014 sem perder a alma da sua terra de origem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Servi\u00e7o<\/span>Branding + Embalagem<\/span><\/div>
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Ano<\/span>2024<\/span><\/div>
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Mercado<\/span>Aliment\u00edcio \/ Premium<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O PROJETO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma marca nascida entre olivais que precisava falar com o mundo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Malik se dirige a um consumidor que n\u00e3o compra apenas um produto \u2014 compra uma experi\u00eancia, uma proced\u00eancia, uma hist\u00f3ria. S\u00e3o apreciadores sofisticados de gastronomia, cozinheiros autorais e compradores premium que valorizam autenticidade acima de qualquer tend\u00eancia de mercado. Dois cen\u00e1rios completamente distintos: o Brasil, com sua efervescente cultura gastron\u00f4mica; e os Emirados \u00c1rabes, com um p\u00fablico acostumado ao requinte mais elevado. Ambos exigiam uma marca \u00e0 altura.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O DESAFIO<\/p>

Criar uma identidade visual que traduzisse a riqueza cultural da Jord\u00e2nia sem recorrer a clich\u00eas orientalistas \u2014 e que, ao mesmo tempo, comunicasse sofistica\u00e7\u00e3o e confian\u00e7a para consumidores premium em dois mercados com refer\u00eancias est\u00e9ticas muito distintas. A marca precisava chegar antes da conversa: ser reconhec\u00edvel, aspiracional e culturalmente respeitosa desde o primeiro olhar.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A SOLU\u00c7\u00c3O<\/p>

Desenvolvemos um sistema visual que dialoga com a paisagem dos olivais jordanianos \u2014 suas texturas, tonalidades terrosas e geometria ancestral \u2014 reinterpretados por uma lente contempor\u00e2nea e sofisticada. A paleta, a tipografia e os elementos gr\u00e1ficos foram cuidadosamente escolhidos para evocar origem sem exotismo. O resultado \u00e9 uma marca que se sente igualmente em casa nas g\u00f4ndolas premium de S\u00e3o Paulo e nas boutiques de luxo de Dubai.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O RESULTADO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Da Jord\u00e2nia \u00e0s prateleiras do mundo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O QUE FOI ENTREGUE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cada pe\u00e7a constru\u00edda para atravessar fronteiras<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/div>

Identidade Visual<\/p>

Sistema visual completo com logotipo, varia\u00e7\u00f5es de uso, paleta, tipografia e elementos gr\u00e1ficos inspirados na paisagem e na cultura jordanianas.<\/p><\/div>

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R\u00f3tulos<\/p>

Design sofisticado e informativo para todas as varia\u00e7\u00f5es da linha Malik, com origem, processo de produ\u00e7\u00e3o e benef\u00edcios comunicados com clareza e eleg\u00e2ncia.<\/p><\/div>

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Packaging<\/p>

Embalagens elegantes e funcionais que preservam a frescura do produto e refor\u00e7am o posicionamento premium da marca em qualquer ponto de venda.<\/p><\/div>

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Manual de Marca<\/p>

Guia detalhado com diretrizes completas para uso consistente da identidade visual em todos os mercados, plataformas e pontos de contato da Malik.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PR\u00d3XIMO PASSO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer um resultado assim para a sua marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fale com a Daniele e descubra como podemos construir juntos a presen\u00e7a visual que o seu neg\u00f3cio merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quero meu projeto \u2192<\/a>Ver mais projetos<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mais Estudos de Caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"criacao-de-logo--by-lovers\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Daniele\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

BRANDING \/ IDENTIDADE VISUAL \/ EMBALAGEM Malik Azeites A Malik \u00e9 uma marca jordaniana de azeite de oliva premium que […]<\/p>\n","protected":false},"author":1,"featured_media":15985,"parent":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"dsw_categoria":[61,60],"class_list":["post-15102","page","type-page","status-publish","has-post-thumbnail","hentry","dsw_categoria-embalagem","dsw_categoria-marca"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t