{"id":15132,"date":"2024-01-31T16:15:58","date_gmt":"2024-01-31T16:15:58","guid":{"rendered":"https:\/\/danielesousa.com.br\/?page_id=15132"},"modified":"2026-05-27T01:41:57","modified_gmt":"2026-05-27T01:41:57","slug":"criacao-de-marca-farinhas-kidelicia","status":"publish","type":"page","link":"https:\/\/danielesousa.com.br\/en\/projetos\/criacao-de-marca-farinhas-kidelicia\/","title":{"rendered":"Cria\u00e7\u00e3o de Marca – Farinhas Kidel\u00edcia"},"content":{"rendered":"
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BRANDING \/ EMBALAGEM \/ ALIMENT\u00cdCIO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Farinhas Kidel\u00edcia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Kidel\u00edcia chegou com uma miss\u00e3o simples e poderosa: levar alegria para dentro da cozinha. Uma marca de farinhas pensada para quem cozinha com amor \u2014 e que merecia uma identidade \u00e0 altura desse prop\u00f3sito. O desafio foi criar uma presen\u00e7a visual que transmitisse prazer, confian\u00e7a e qualidade j\u00e1 no primeiro contato, seja na g\u00f4ndola do supermercado ou em qualquer material da marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Servi\u00e7o<\/span>Branding + Embalagem<\/span><\/div>
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Ano<\/span>2024<\/span><\/div>
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Mercado<\/span>Aliment\u00edcio \/ Varejo<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O PROJETO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma marca que entra na cozinha e fica na mem\u00f3ria afetiva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Kidel\u00edcia fala com quem cozinha por amor \u2014 donas de casa, confeiteiros iniciantes, pais que preparam o lanche dos filhos, amantes da culin\u00e1ria caseira que n\u00e3o abrem m\u00e3o de ingredientes de qualidade. Um p\u00fablico que compra com os olhos e decide pela confian\u00e7a: quer um produto que se pare\u00e7a t\u00e3o bom quanto promete ser. No ambiente competitivo das g\u00f4ndolas de varejo, onde dezenas de marcas disputam aten\u00e7\u00e3o em segundos, a identidade precisava ser imediata, calorosa e inconfund\u00edvel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O DESAFIO<\/p>

Criar uma marca do zero para um produto de consumo massivo \u2014 sem perder personalidade no processo. A Kidel\u00edcia precisava se destacar em g\u00f4ndola com uma identidade visual alegre e vibrante, mas que n\u00e3o soasse amadora ou gen\u00e9rica. O nome j\u00e1 carregava o tom certo: del\u00edcia, afeto, leveza. A miss\u00e3o era traduzir tudo isso em logotipo, paleta, embalagens e r\u00f3tulos que funcionassem juntos como um sistema coeso e reconhec\u00edvel.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A SOLU\u00c7\u00c3O<\/p>

Desenvolvemos uma identidade que equilibra calor humano e apelo comercial: um logotipo vers\u00e1til com personalidade pr\u00f3pria, uma paleta de cores vibrante que remete ao universo da culin\u00e1ria caseira e uma tipografia amig\u00e1vel que convida ao consumo. Os r\u00f3tulos foram desenhados para comunicar os diferenciais do produto com clareza e atratividade, mantendo coer\u00eancia visual entre todas as varia\u00e7\u00f5es da linha. O manual de marca garante que esse universo se expanda com consist\u00eancia.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O RESULTADO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do briefing \u00e0 g\u00f4ndola, com alegria em cada detalhe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O QUE FOI ENTREGUE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um sistema visual que sabe exatamente onde quer chegar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/div>

Logotipo<\/p>

Logotipo distinto, alegre e vers\u00e1til, desenvolvido para funcionar com efici\u00eancia em embalagens, materiais de marketing e ambiente digital, em qualquer escala.<\/p><\/div>

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Identidade Visual<\/p>

Sistema visual completo com paleta de cores vibrante, tipografia acolhedora e elementos gr\u00e1ficos que evocam o prazer e o calor da culin\u00e1ria dom\u00e9stica.<\/p><\/div>

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R\u00f3tulos e Embalagens<\/p>

Design atrativo e funcional para toda a linha de produtos, comunicando benef\u00edcios e diferenciais com clareza \u2014 e garantindo destaque imediato no ponto de venda.<\/p><\/div>

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Manual de Marca<\/p>

Guia detalhado com todas as diretrizes de uso da identidade Kidel\u00edcia \u2014 assegurando coer\u00eancia e consist\u00eancia em qualquer plataforma ou ponto de contato da marca.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PR\u00d3XIMO PASSO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer um resultado assim para a sua marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fale com a Daniele e descubra como podemos construir juntos a presen\u00e7a visual que o seu neg\u00f3cio merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quero meu projeto \u2192<\/a>Ver mais projetos<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mais Estudos de Caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"criacao-de-logo--by-lovers\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BRANDING \/ EMBALAGEM \/ ALIMENT\u00cdCIO Farinhas Kidel\u00edcia A Kidel\u00edcia chegou com uma miss\u00e3o simples e poderosa: levar alegria para dentro […]<\/p>\n","protected":false},"author":1,"featured_media":15990,"parent":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"dsw_categoria":[60],"class_list":["post-15132","page","type-page","status-publish","has-post-thumbnail","hentry","dsw_categoria-marca"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t