{"id":15137,"date":"2024-01-31T16:32:28","date_gmt":"2024-01-31T16:32:28","guid":{"rendered":"https:\/\/danielesousa.com.br\/?page_id=15137"},"modified":"2026-05-27T01:42:24","modified_gmt":"2026-05-27T01:42:24","slug":"criacao-de-marca-rotulos-e-embalagens-cafe-zeus","status":"publish","type":"page","link":"https:\/\/danielesousa.com.br\/en\/projetos\/criacao-de-marca-rotulos-e-embalagens-cafe-zeus\/","title":{"rendered":"Cria\u00e7\u00e3o de Marca, R\u00f3tulos e Embalagens – Caf\u00e9 Zeus"},"content":{"rendered":"
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BRANDING \/ CAF\u00c9 PREMIUM \/ EMBALAGEM<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Caf\u00e9 Zeus<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Caf\u00e9 Zeus n\u00e3o nasce como mais uma cafeteria \u2014 nasce como uma experi\u00eancia sensorial. Uma marca que se prop\u00f5e a transformar o ritual do caf\u00e9 em algo grandioso, \u00e0 altura do nome que carrega. O desafio foi criar uma identidade capaz de expressar esse universo de aromas, sabores e mem\u00f3rias com a sofistica\u00e7\u00e3o que o posicionamento exige e a for\u00e7a que uma marca m\u00edtica merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Servi\u00e7o<\/span>Branding + R\u00f3tulos + Embalagem<\/span><\/div>
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Ano<\/span>2024<\/span><\/div>
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Mercado<\/span>Caf\u00e9 Premium \/ Varejo<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O PROJETO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma marca que precisava ser t\u00e3o extraordin\u00e1ria quanto o nome que escolheu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Caf\u00e9 Zeus fala com apreciadores que encaram o caf\u00e9 como ritual \u2014 n\u00e3o como commodity. S\u00e3o consumidores que pesquisam origem, valorizam processo, reconhecem complexidade em cada x\u00edcara e esperam que a embalagem \u00e0 sua frente seja digna do que h\u00e1 dentro dela. Um p\u00fablico que habita o universo do caf\u00e9 especial, da curadoria sensorial e das experi\u00eancias que ficam. Para esse consumidor, a marca precisa ser a primeira prova de que o produto \u00e9 extraordin\u00e1rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O DESAFIO<\/p>

Criar uma identidade visual capaz de sustentar o peso de um nome mitol\u00f3gico sem cair no excesso teatral \u2014 e ao mesmo tempo comunicar sofistica\u00e7\u00e3o, qualidade premium e uma experi\u00eancia sensorial que vai al\u00e9m da x\u00edcara. A marca precisava funcionar em m\u00faltiplos formatos: embalagens de caf\u00e9, r\u00f3tulos para blends distintos, materiais de cafeteria e presen\u00e7a digital. Tudo com linguagem visual coesa, distinta e imediatamente reconhec\u00edvel.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A SOLU\u00c7\u00c3O<\/p>

Desenvolvemos uma identidade que dialoga com o universo mitol\u00f3gico de forma elegante e contempor\u00e2nea \u2014 usando a for\u00e7a simb\u00f3lica do nome como ponto de partida para um sistema visual com gravidade e refinamento. A paleta foi constru\u00edda para evocar torra, aroma e profundidade. As embalagens e r\u00f3tulos foram desenhados para diferenciar os blends com personalidade pr\u00f3pria, mantendo a coes\u00e3o da linha. O resultado \u00e9 uma marca que se imp\u00f5e antes mesmo de ser aberta.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O RESULTADO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do gr\u00e3o \u00e0 marca, uma experi\u00eancia que come\u00e7a pelo olhar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O QUE FOI ENTREGUE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um universo visual \u00e0 altura de cada gole<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/div>

Identidade Visual<\/p>

Logotipo, paleta, tipografia e elementos gr\u00e1ficos que traduzem a grandiosidade do nome Zeus em linguagem visual contempor\u00e2nea \u2014 sofisticada, marcante e cheia de significado.<\/p><\/div>

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Embalagens<\/p>

Embalagens atraentes e funcionais desenvolvidas para preservar a frescura do caf\u00e9 e refor\u00e7ar o posicionamento premium da marca em qualquer canal de venda.<\/p><\/div>

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R\u00f3tulos<\/p>

R\u00f3tulos distintos para cada blend da linha Zeus \u2014 comunicando origem, intensidade e perfil sensorial com clareza e personalidade, sem abrir m\u00e3o da coes\u00e3o visual da marca.<\/p><\/div>

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Manual de Marca<\/p>

Guia detalhado com todas as diretrizes de uso da identidade Caf\u00e9 Zeus \u2014 garantindo consist\u00eancia da cafeteria ao digital, do packaging ao material promocional.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PR\u00d3XIMO PASSO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer um resultado assim para a sua marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fale com a Daniele e descubra como podemos construir juntos a presen\u00e7a visual que o seu neg\u00f3cio merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quero meu projeto \u2192<\/a>Ver mais projetos<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mais Estudos de Caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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BRANDING \/ CAF\u00c9 PREMIUM \/ EMBALAGEM Caf\u00e9 Zeus O Caf\u00e9 Zeus n\u00e3o nasce como mais uma cafeteria \u2014 nasce como […]<\/p>\n","protected":false},"author":1,"featured_media":16000,"parent":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"dsw_categoria":[61,60,62],"class_list":["post-15137","page","type-page","status-publish","has-post-thumbnail","hentry","dsw_categoria-embalagem","dsw_categoria-marca","dsw_categoria-site"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t