{"id":16298,"date":"2026-06-17T23:01:11","date_gmt":"2026-06-17T23:01:11","guid":{"rendered":"https:\/\/danielesousa.com.br\/?page_id=16298"},"modified":"2026-06-18T00:53:27","modified_gmt":"2026-06-18T00:53:27","slug":"mi-medicao-individualizada","status":"publish","type":"page","link":"https:\/\/danielesousa.com.br\/en\/projetos\/mi-medicao-individualizada\/","title":{"rendered":"Mi – Medi\u00e7\u00e3o Individualizada"},"content":{"rendered":"
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LANDING PAGE \/ MARKETING DIGITAL \/ CONVERS\u00c3O<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Medi\u00e7\u00e3o Individualizada CAS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um conjunto de landing pages criado para divulgar as solu\u00e7\u00f5es de medi\u00e7\u00e3o individualizada de \u00e1gua, g\u00e1s e energia da CAS Tecnologia. O desafio era transformar um tema t\u00e9cnico \u2014 e ainda pouco compreendido por boa parte do mercado \u2014 em argumentos comerciais claros e persuasivos, capazes de sustentar campanhas de Google Ads e Meta Ads e converter visitantes em leads qualificados para a equipe comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Servi\u00e7o<\/span>Landing Pages + Convers\u00e3o<\/span><\/div>
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Ano<\/span>2024<\/span><\/div>
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Mercado<\/span>Tecnologia \/ Utilities<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O PROJETO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Economia que precisava ser explicada antes de ser vendida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As p\u00e1ginas falam com s\u00edndicos, administradoras de condom\u00ednios e incorporadoras que buscam cobran\u00e7as mais justas de \u00e1gua, g\u00e1s e energia \u2014 mas que, em grande parte, ainda desconhecem a tecnologia de individualiza\u00e7\u00e3o ou n\u00e3o compreendem claramente o retorno sobre o investimento. \u00c9 um p\u00fablico que precisa ser educado antes de ser convencido: os benef\u00edcios financeiros s\u00e3o reais e significativos, mas s\u00f3 geram decis\u00e3o quando comunicados com clareza e prova concreta de valor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O DESAFIO<\/p>

Transformar um tema t\u00e9cnico e pouco compreendido em argumentos comerciais claros e persuasivos, capazes de sustentar campanhas pagas de alto volume. As p\u00e1ginas precisavam responder, em poucos segundos de leitura, \u00e0s perguntas que realmente importam para o visitante: como funciona a individualiza\u00e7\u00e3o, quais os benef\u00edcios financeiros, como ocorre a instala\u00e7\u00e3o, qual o retorno do investimento e como solicitar uma proposta \u2014 sem perder a aten\u00e7\u00e3o do visitante no meio do caminho.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A SOLU\u00c7\u00c3O<\/p>

Constru\u00edmos as p\u00e1ginas em WordPress com uma jornada de convers\u00e3o estruturada em etapas \u2014 explica\u00e7\u00e3o visual do funcionamento, benef\u00edcios destacados, prova de valor e CTA estrat\u00e9gico posicionado em cada ponto de decis\u00e3o. Os formul\u00e1rios de capta\u00e7\u00e3o foram integrados diretamente ao fluxo comercial, com performance e SEO otimizados para sustentar tr\u00e1fego pago cont\u00ednuo via Google Ads e Meta Ads, mensurado com Google Analytics e Tag Manager.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O RESULTADO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pontos de entrada para campanhas que geram oportunidade real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ESTRAT\u00c9GIA DE CONVERS\u00c3O<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cada se\u00e7\u00e3o responde a uma d\u00favida antes que ela apare\u00e7a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/div>

Explica\u00e7\u00f5es Visuais<\/p>

Como funciona a individualiza\u00e7\u00e3o e como ocorre a instala\u00e7\u00e3o, traduzidos em elementos visuais que respondem \u00e0 d\u00favida sem exigir esfor\u00e7o de leitura.<\/p><\/div>

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Benef\u00edcios & ROI<\/p>

Benef\u00edcios financeiros e retorno sobre investimento destacados com clareza, transformando economia futura em decis\u00e3o presente.<\/p><\/div>

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CTAs Estrat\u00e9gicos<\/p>

Chamadas para a\u00e7\u00e3o posicionadas em cada etapa da jornada, conduzindo o visitante da curiosidade at\u00e9 a solicita\u00e7\u00e3o de proposta.<\/p><\/div>

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Formul\u00e1rios de Capta\u00e7\u00e3o<\/p>

Formul\u00e1rios integrados ao fluxo comercial, qualificando o lead no momento exato em que o interesse est\u00e1 mais alto.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PR\u00d3XIMO PASSO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quer landing pages assim para a sua campanha?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fale com a Daniele e descubra como podemos construir juntos a presen\u00e7a digital que o seu neg\u00f3cio merece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quero meu projeto \u2192<\/a>Ver mais projetos<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Mais Estudos de Caso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

LANDING PAGE \/ MARKETING DIGITAL \/ CONVERS\u00c3O Medi\u00e7\u00e3o Individualizada CAS Um conjunto de landing pages criado para divulgar as solu\u00e7\u00f5es […]<\/p>\n","protected":false},"author":1,"featured_media":16356,"parent":3158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"dsw_categoria":[62],"class_list":["post-16298","page","type-page","status-publish","has-post-thumbnail","hentry","dsw_categoria-site"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t